If you’ve followed QVC, you probably know Kerstin Lindquist—her calm style and warm presence made her a standout host. So when she announced she was leaving QVC after 13 years, many viewers and business-minded fans naturally wondered, “Why is Kerstin Lindquist leaving QVC?” The answer is practical, transparent, and relevant for anyone considering major life or career changes.
This article walks through the key factors behind her decision. You’ll get actionable lessons for your own journey, especially if you value balancing livelihood, purpose, and family.
Kerstin Lindquist’s QVC Journey and Her Departure
Kerstin Lindquist began her QVC career in 2011, eventually becoming one of the network’s most recognized faces. Her approachable, trustworthy style connected with millions of viewers and countless entrepreneurs looking to understand on-air selling.
After more than a decade at QVC, Lindquist chose to step away from the spotlight. She shared this choice openly on her blog and social channels. Her exit was not abrupt or due to any workplace issue—it was the outcome of thoughtful reflection, family discussions, and a shift in priorities.
If you’re weighing big changes, her story shows the importance of setting intentions and communicating clearly.
Reasons for Leaving QVC: What She Shared
Lindquist has been straightforward about her reasons for moving on. Here’s what you need to know about why she left:
1. Faith-Based Calling
The primary reason she gave for leaving QVC was a deep faith-based calling. Kerstin spoke about feeling guided by God to focus more on serving women—especially in the areas of faith, health, and wellness. In her words: “I am leaving because the Lord has shown me it’s time to use the gifts He has given me to serve women more pointedly in faith and wellness.”
She didn’t make this decision lightly. For over a year, she discussed and prayed about this possible new chapter with her family. She explained that the conviction felt “both not easy and also extremely simplistic”—once she saw the calling, saying yes to it felt obvious.
For you as a business owner, this highlights the value of matching your work to your mission. While not everyone feels a religious calling, staying aligned to your own values often leads to clearer decisions and more sustained energy.
2. Prioritizing Family
Kerstin Lindquist’s second major reason: family. She shared that working as a QVC host meant missing out on many family moments—holidays, weekends, and dinners—due to the inflexible, sometimes 7-day-a-week host schedule.
After 13 years on-air, with her children entering their teenage years, she decided that backing away from her demanding schedule was necessary. She wanted to “be present” for her kids, her husband, and daily life—not just providing financially, but contributing time and attention.
Business founders often face similar trade-offs, especially in growth phases. Be sure to regularly reassess whether your work commitments still support your family’s current needs. Sometimes the best strategy is intentionally pausing or pivoting.
Career Shift: From QVC to Faith and Wellness
Leaving a high-profile job can cause uncertainty and excitement. In Lindquist’s case, her next steps are strategic and purpose-driven.
Focus on Health and Wellness
After departing QVC, Lindquist shifted her energy toward health and wellness—especially for women. She describes this as a direct expression of faith and service. Her activities include:
– Hosting a podcast (“StRest”) focused on rest, faith, and practical wellness strategies for women.
– Writing books that combine spiritual guidance, self-care, and real-life lessons.
– Training as a certified health coach, serving clients looking for life balance and better health.
– Organizing and speaking at wellness summits, featuring dozens of physicians and experts from various fields.
This approach allows her to blend professional skills with personal passions. If you’re thinking of starting something new, be sure to inventory your abilities and interests—then look for ways they might overlap.
Mission Work and Living in Mexico
One of Kerstin’s most significant new commitments: moving with her family to Mexico for missionary work. She’s spoken openly about how this began as a temporary mission trip, and then became a multi-year move.
Mission work isn’t for everyone, but the larger lesson applies: meaningful pivots sometimes mean stepping outside your comfort zone or usual geography. You don’t need to move abroad, but you should expect big changes to impact your routines and relationships.
Products and Projects After QVC
Since her exit, Lindquist has stayed busy with a mix of content, coaching, and live events. Her new books include devotionals expected to release in 2025. She continues to interview women and wellness experts, and runs her own summits (virtual and in-person).
For business owners, her example underscores the importance of keeping multiple projects in your mix—especially if you’re testing new markets or considering a career reinvention.
Relationship with QVC: No Drama, Just Direction
Public figures sometimes leave big companies amid rumors or conflicts. That’s not the case here. Kerstin Lindquist has repeatedly framed her departure as positive and intentional.
She called her QVC team “like family” and stressed there was no falling out or hidden agenda. She has even returned “occasionally” as a vendor representative, guest-hosting for brands connected to health and wellness.
If you’re moving on from a contract or role, take note: keeping communication open and bridges intact is best. You may also want to document your transition process and clarify your new boundaries up front.
Lindquist explained, “I’m not returning to QVC as an employee. I left my position as an employee very intentionally.” This clear message sets expectations both for fans and potential partners.
Future Plans and Entrepreneurial Lessons
Kerstin Lindquist’s next steps serve as an example for anyone looking to blend service, story, and sustainability in their business. Here are ideas you can use:
Mission Work and Giving Back
Lindquist and her family work as missionaries in Mexico—a major life change. She balances this service work with her U.S.-based brand and online activities. This hybrid model is becoming more common: remote work, project-based entrepreneurship, and social-impact ventures often mix in new ways.
If you’re considering something similar, set aside time early to confirm local licensing requirements before you invest in equipment abroad or new certifications.
Growing a Faith and Wellness Brand
Lindquist continues to build her personal brand around women’s wellness, faith, and rest. She is expanding her podcast audience, growing a coaching business, and organizing events as a wellness leader.
This path may not be your exact blueprint, but there are clear steps to borrow. Create content that serves your target audience, develop products or services you know well, and be transparent about your journey—both wins and challenges. If you want help building such a brand, consider using entrepreneur resources like Start Business Labs to speed up your launch and avoid preventable mistakes.
Books, Podcasts, and Continued Innovation
Whether you’re starting a new venture or expanding an existing one, consider Lindquist’s focus on building authority through books and podcasts. These are not just marketing vehicles—they create value for your audience and keep you learning. Always check the costs, timelines, and legal considerations for publishing and podcasting in your state.
What You Can Learn from Kerstin Lindquist’s Choice
Kerstin Lindquist’s story isn’t about instant results or guarantees—it’s about careful shifts, knowing your purpose, and making clear decisions. Here are practical takeaways for your next big move:
– Think about your “why” before your “how.” Whether faith, family, impact, or financial targets drive you, be clear.
– Give yourself permission to pause and regroup. Sometimes long-term results require stepping back, not just pushing harder.
– Communicate openly with colleagues and partners. Keeping goals and boundaries in the open prevents confusion and sets up future partnerships.
– Look for ways to serve the needs and wants of your chosen audience—start small, learn quickly, and document your lessons.
No matter where you’re starting from, Kerstin Lindquist’s path shows that serving others and serving yourself are not mutually exclusive. You often get the best outcomes when you design your life and business together, with purpose as your compass.
Conclusion: Realigning Work, Mission, and Family
Why is Kerstin Lindquist leaving QVC? In a sentence: to follow a faith-based calling, give more time to family, and build a brand focused on wellness and spiritual support for women. There was no scandal, no firing—just a planned, transparent transition toward her own mission.
For you, whether you’re thinking of a small side gig, a full business, or something in between, the same questions apply. Take time to clarify what matters most. Build your business in phases. Write down your reasoning, as Lindquist did, and revisit your direction each year.
When you set clear boundaries between your business, your values, and your family life, you lower burnout risk and create more sustainable growth. Kerstin Lindquist’s departure from QVC is a reminder that the best moves are both bold and careful, powered by service and purpose—not just profit.
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